take the second one. if you need to justify say what is obvious here. the 8 looks smaller the the e. have you tried the 100 other possibilities? of not do it, if yes fine.

i like it.

all the best, joe

I’m not to keen on it, looks pretty basic to me. Don’t think the name helps either, reminds me of an east london post code. These sort of names are more associated to club names in and around london. But i take it you have no control over the name. . .

It would be nice to see some simple treatment to this marque to spice it up a bit, looks rather bland at the moment.

Perhaps a play on the ’8’

luey

Hmmm.

The first one holds an interesting negative space in-between the E and the 8.

Why did you choose to flip the E?

Its very masculine aswell. When think of fashion i think of feminism...

Keen to see the advancements.....

Try to play with the similarity of the 8 and the E.
Here is an image of what I’m talking about it.

António

This is lo