I have been given the task of proposing a redesign of national geographic magazine for my junior typography class. I’m trying to decide on a new type face for the banner title that has the same presence and authority as the current Times New Roman Condensed, but in a sans. Any suggestions?
Asking others — I guess this is homework 2.0?
Hi Grant.
I’d recommend OPTIMA.
Good luck!
- Manuel
That may be impossible.
That’s like your painting professor asking you to repaint the Mona Lisa.
Try a radical approach, maybe Helvetica Condensed.
>_<
Actually National Geographic uses a sans for pretty much all of it’s branding except the magazine masthead. Take a look at their website.
Take a look at Basalt and Magma by Sumner Stone.
Choose a couple reliable workhorse typefaces and focus on designing the magazine: Structure, grid, color, photo, etc. Don’t waste time looking for a flashy face to save the day.
Héctor
hahaha
I agree with typical
the teacher should be giving assignments that are achievable
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