one size fits all — Typophile archive

adamtovey20 April 2008 · 10:16

Hi guys, hope you can help. I am slightly new to the technical side of typography and in the current process of creating my own typographic identity. I know it has to work at all sizes, for posters, packaging, billboards, letterheads and business cards.

When I design the typeface do i create one identity, one image, one file and then scale it down for stuff like my letterhead? or do I create various sizes which then can be applied to various mediums?

What is the professional way to do this?

hope you typoheads can help me here!!

Claus Eggers Sø...20 April 2008 · 11:26

Usually when you design a logotype you would design different version for different conditions. These conditions are defined by all the uses you can imagine the logotype would be used in - these works as limitations on the complexity of the design. For instance, if the logo is to be printed in flexography in one inch width that sets some harsh limitations colours and details. So you take the worst case uses and work your way up from there. Usually a simple black version of the ’mother’ logo is created to be used in these worst case situations, and proper colour logotypes are then used in normal usage.

Size concerns are solved also b