Dwiggins has a famous "story", it goes something like this:

The designer asks the gods: "What font choose I use?" The gods do not answer. They do not answer because they do not know.

hhp

This sounds vaguely familiar. I'll check my references when I get back to the office and let you know the source. Unless Tiffany gets to it first.

-- K.

I'd have to say, if god has a font, that it's Trebuchet.


:waits for the flogging:

Hrant's paraphrase above comes from Dwiggins's Layout in Advertising [Harper and Brothers, New York, 1928]. In the section on Type, he begins

"What type does the architect of advertising elect to use, and why? That question is the acolyte's invariable first prayer for enlightenment -- phrased always in one of the various voices of despair -- what type shall I use? The gods refuse an answer. They refuse (sacrilege though it be to say it) because they do not know.

"The gods of advertising turn their backs. Can we -- left to our own resources -- get any hints from the specimen-books? -- from the treatises on type? -- from schools that teach printing? -- from the lectures of experts? We cannot.

"We have left, then, only one course to pursue -- to learn from the advertisements themselves."

-- Kent.

I think it would be Fairy Tale JF from Jukebox.

Kent, thanks for the full quote.

Resume flogging.

hhp

this is a dangerous arguement, if god had a font, surely he would need a computer too?

i don't think that anyone should get into the 'if god had a computer, would it be a pc or an apple mac?' argument....

Well, it would certainly be the new G5, c'mon!

And just don't start on whether any symbol god might have would be a logo or a trademark