Typefographic personality

Marius Ursache20 April 2004 · 05:55

I believe everyone faces this issue when choosing type for a magazine or for the corporate identity system of a client or, basically, for any design job that involves type.

How do you match the personality of the chosen type with the personality of the organization/magazine/etc?

The only details I've seen discussed were extremely basic... that is serif goes for serious, traditional corporations and sans serif fits like a glove on modern ones. Of course, this is a superficial approach.

I found this article, but it's a little too academic for my taste:
http://www.plainlanguagenetwork.org/type/utbo412.htm

Any other resources that discuss this topic?

Regards,

Marius

James Montalbano20 April 2004 · 06:07

You are essentially asking for the explanation of the ART of typography. No?

Hrant H Papazian20 April 2004 · 09:33

Marius, although it's possible to "rationally" recommend certain fonts for certain types of work, it seems much much harder to come up with canned "rules" that can applied to this task.

> http://www.plainlanguagenetwork.org/type/utbo412.htm

Hey, that's a great find! Thank you.

hhp

Captured from web.archive.org on 19 Oct 2013. view this capture