Typophile

Presenting an unpurchased font

Aaron Kleid

How do you present to a client a logotype that you want them to purchase?
Do you show them a type specimen and say “isn’t this great?”
Of course there are ways to set the type in an online app and show them a screenshot, which is what I’ve been doing...

Just curious as to everyone’s methods.

Thank you!

Captured from web.archive.org on 11 Oct 2008. view this capture