Here’s a bigger image:

Reminds me of Univers, but it’s not.

Swiss uses its proprietary typeface CH Sans, designed by Freda Sack at Foundry Types".

Seems like an odd proportion in the red rectangle for the Swiss. I would have expected either a square or a route2 proportion. This nearly square seems out of character. I wonder how thwy chose it?

ChrisL

thank you verrrrrry much Renko
... that was realy quick

AlexM

thank you verrrrrry much Renko
... that was realy quick

AlexM

@Chris: I mucked about with the logo in Illustrator and there is no system to this thing at all. The squares have a 7:8 ratio, the whole something like 2 to not quite 1.
But this may be something to be expected: swiss is what became of Swissair after their bankrupcy. Somebody probably slapped this together in a hurry. ; )

. . .
Bert Vanderveen BNO

PS Swissair had a really tight identity… Too bad.

Thanks, Bert!
Yes, Swissair was one of the first airlines with a solid identity.

ChrisL

As you may know, the re-branding was done by Tyler Brûlé and his Wink agency. You'll find some limited information (including a specimen of CH Sans) on the company portfolio site at http://winkorp.com/portfolio/index.html
Because it's a flash site you'll have to navigate to Branding > Swiss Intl Air Lines > Typography.

Mark

Thankyou Mark!

ChrisL