i guess at some point i fell in love with adobe garamond, and have been using it far too much along with bembo and a few other serifs. problem? i have to do an identity for a vintage clothing store and i’m trying to use a sans serif, although after about 50 tries and a few oddball fonts they all feel far too modern. any suggestions?
Many such clothing stores use either an Art Nouveau or an Art Deco typography. It generally fits the era.
There are all sorts of vintage stores. Does this one specialize in any one period? Nineteenth century or orange-tag Nike?
For vintage inspiration and ideas, look at magazines of the era. Most of the 20th century is certainly represented well with sans serif, but what you’re probably missing is the differences in how type was set, spaced, arranged or accented in previous decades. Helvetica used in the 1950s is recognizably different from how Helvetica is used in 2008.
Orange-tag Nike is vintage?
Now that makes me feel old!
im using a wide range. 40’s-80’s. i have a ton of old life magazines, but im looking for new sources of inspiration. there are a few boutiques in soho that just specialize in vintage but they have the same aesthetic as any other modern clothing store. it all looks nice but im getting bored of wood floors , white walls, and little else. this is for a school assignment i probably should have clarified that.
If you have the budget, a Twentieth Century re
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