Typophile

LOXORIA - The new luxurious website / What type?

Flabrea

Hi guys,

we are about to create a new identity for a new luxury website named
“LOXORIA”. Right now we are in the search for an adequate font for
our logo to represent the luxurious philosophy.

How do you think about Optima,
Perpetua Titling, Meta Serif or FF Utility?

Other suggestions?

The content and concept of the site can be compared with
Robb Report

Thanks for you help. Best regards, Franz

what is a luxury portal and where can i get one ?
these doors i’ve been using are starting to get old.

I like those fonts from HouseInd. Unfortunately they are too expensive. Not the US$ 249 for the font kit, but the licensing fee that has to be paid for using their fonts for a logo. It is about US$ 2,500 to 3,000 dollars. Even though luxury is our main topic we do not have that money. I do like the LUXURY PLATINUM!

so websites are called portals now ?
if i open one in a new window is that a portal in a window or a window to a portal ?

and... the newest luxury portal can’t afford an expensive font collection ?
they should demand it !

monacled winking emoticon.

seriously, those house fonts are quite nice and not (yet) overused.
your client should appreciate price point and relative exclusivity.
better yet, they could pay for a custom font.

I like those fonts from HouseInd. Unfortunately they are too expensive. Not the US$ 249 for the font kit, but the licensing fee that has to be paid for using their fonts for a logo. It is about US$ 2,500 to 3,000 dollars.

Oops — used Luxury for the secondary stuff on my girlfriend’s stationery. Mind you: printrun 500. Am I toasted now, or covered?

. . .
Bert Vanderveen BNO

“There is no additional charge for companies under $5 million (US Dollars) in annual gross revenue. If the logo has a specific application for a business within another company, then use the estimated gross revenue for that venture. For example a logo for a major motion picture would be priced on the movie gross, not the studio gross.
$5 million to $10 million: $5000
$10 million to $50 million: $10,000
$50 million and over: $15,000”

I’d say the most expensive typeface you can buy would sum up ’luxury’ regardless of what it actually looks like.

Maybe have a custom typeface design commissioned, cast it in gold, letterpress print it, then use THAT as the logo.

“but the licensing fee that has to be paid for using their fonts for a logo. It is about US$ 2,500 to 3,000 dollars.”

Hmm...that’s unusual, isn’t it?

That said, I went and dug out the info on their site:

http://www.houseind.com/index.php?page=licensing&section=pricing

It appears that your company has to bring in at least 5 million annually before you have to pay a license for use in a logo, starting at 5k.

I do find that a bit of an odd contingency.

I just read the “Logo Usage and Product for Sale” at the House Industries Website. This seems to be new policy. I recently asked for a price using a font for logo design and they wanted to have about US$ 3,000 for worldwide usage.

Are there any other suggestions than the House Industries LUXURY Collection?

This is the WIKIPEDIA definition of an internet portal.

different license for usage in a logo ??? that’s totally bogus. is that normal ? is that legal ? goodbye to them.

sorry flabrea, i was a bit cranky today. portal, info-motel, link-bank, web basket, clearing house, hub... all good.

I think an added fee for the use of type in a logo is very reasonable. Think of the exposure and usage (for instance if I’d

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