Looks a lot like Akzidenz Grotesk..

Trade Gothic Bold Extended or Akzidenz Grotesk Extended will get you very close.

http://www.myfonts.com/fonts/linotype/trade-gothic/lh-bold-extended/testdrive.html?s=FULL-SIZE+TITAN&p=48

http://www.bertholdtypes.com/bq_library/90038.html

Indeed, Akzidenz Grotesk Medium Extended, 30pt. If it doesn't match 100% it's probably the customised version, aptly named Nissan AG.