Typophile

Logo Crit

Alpesh

For a new digital creative agency, tried to steer clear of ’new trends’ and try something a little different and keep to it simple.
Any thoughts on how this could be progressed would be much appreciated

http://farm3.static.flickr.com/2302/2264210053_afcc15a259.jpg?v=0

AttachmentSize
effect.jpg566.18 KB

I like the look. It’s simple, clean, balanced and well rendered.

I’m not sure about the ff, its very tight, also what do you think in terms of legability?

Yeah, you would want to experiment with raising the ascender of the first ’f’ so it has more breathing room beside (and above) the second ’f’.

Captured from web.archive.org on 28 Aug 2008. view this capture