Isn’t that one of those ’vile’ videos all the cool kids are talking about?

That dude is so boring, I can’t even watch past the first minute.

I can no longer use the word hierarchy. :^\ This guy has learned some hot buzzwords. That’s it.

Ha! That’s crazy.

It is sad :-( from this to that in 550 years of “progress”.

If he invests in a nicer shirt he could be the Sam Harris of typography.

You know what really scares me? That there are enough book designers who didn’t learn about hierarchy and mood in Typography 101 to fill a lecture hall.

I just finished all his videos. Once you get over the fact that you intensely hate him, he is more right than wrong.

there are enough book designers who didn’t learn about hierarchy and mood in Typography 101 to fill a lecture hall.

That’s the kind of thing I walk out of, but most people are too polite.

He must be a great designer ... I mean, he is wearing a black t-shirt.

Seems to be targeting the ’self help book/direct marketing’ demographic. It always boggles my mind when seemingly design-savvy publications like DWELL and Print resort to crappy direct marketing mail to win over customers.

I agree with Nick - this guy is awful!

I dunno - I’m sort of all for “a unique wavy shape that sets a vibrational frequency and brands the book instantly.” Who can argue with that???? :o)

-=®=-

Oh yeah, popup windows in print. I like those too.

-=®=-

Are you saying he’s from Norway?

pbc

I dunno - I’m sort of all for “a unique wavy shape that sets a vibrational frequency and brands the book instantly.” Who can argue with that???? :o)

It used to be called a radio spot.

Why are we letting everyone forming our imaginations for us?

It has gotten to the point that if I want to read a news article, I can’t