This is a very unscientific survey, but I wanted to poll fellow designers to get their own thoughts on what specific color(s) come to mind when they hear the word hygiene.
Any and all input is welcomed/encouraged.
Thank you very much for your time.
I first thought of white as well. I was reminded of the article written by Luke Williams of Frog Design comparing the iPod to bathroom fixtures.
www.frogdesign.com/design-mind/articles/early-articles/the-ipod-and-the-...
I then went the way of dr’s/nurses’ scrubs: powder blue only to find out that the color is called ceil blue. Webster defines ceil as:
ceil
Main Entry: ceil
Function: transitive verb
Etymology: Middle English celen, from Medieval Latin celare, caelare, perhaps from Latin caelare to carve, from caelum chisel; akin to Latin caedere to cut
Date: 15th century
1 : to furnish (as a wooden ship) with a lining
2 : to furnish with a ceiling
To me, it had no real connection to the color blue. I know cielo means sky in Italian. That makes much more sense to me than Webster’s definition. I had never heard of ceil blue before and thought it a color made up by a company making scrubs. Apparently it has transcended that market and made its way into shoes, necklaces, etc. Have any of you heard of ceil blue before and possibly know its origins?
Do any of you own a white toothbrush? I’m guessing no. What word is most associated with hygiene in terms of body, IMHO, oral. Oral hygiene. I hear it on the radio, tv, print ads etc. Yet, none of us has a toothbrush that is white. With the advent of the two-shot injection molding process, toothbrushes have gone crazy with color and texture. I find it fascinating that white comes to mind most often as the color associated with hygiene, yet something we place in our own mouth to clean our white (hopefully) teeth is a myriad of colors/textures that don’t necessarily evoke hygiene. Yet when we clean our ears its with a white cotton tip.
The thoughts that keep me up at night. . .
OK I thought about this while showering in my nice white bathroom. White makes obvious sense - it’s the color of nurse’s uniforms, porcelain sinks, cleanliness etc. But why the insipid pastels? I think it’s because those are colors that don’t come out of our bodies. Red (blood), yellow (pus, pee), brown (well you know) etc - none of those more natural colors would work to suggest hygiene.
My toothbrush is white too - and royal blue. It’s one of those battery operated jobbies from Oral B.

> Why the insipid pastels?
“The use of green in surgical operating rooms is, in fact, an effort to neutralize the constant exposure of the surgeon to the red-violet of human organ tissue so as to prevent spatial depth illusions.” — Aspects of Color (pdf)
Patty it’s interesting that you bring up colors of the body. Aurelius Cornelius Celsus in the first century A.D. would apply remedies based on the colors of the flowers used to produce his remedies; red flowers were used to cure diseases of the blood/yellow ones used to cure disease of the biliary system.
He also spoke of yellow, “Saffron onintment with iris-oil applied to the head, acts in procuring sleep, and in tranquilizing the mind.”
I always associated saffron yellow to be alive, vibrant/filled with energy, not something that would sooth or tranquilize my mind.
>hygiene
white
but also a light cyan or a light rose.
Ok, i’m talking about cleanness but that’s not far from hygiene …
I was told that the turkish people, if they think of clean laundry, prefer a light touch of rose instead of the “western european folks” that “forced into” light tinge cyan/blue.
For me it could be a bright, but very light “grassgreen” too. Or a light bright yellow, hehe.
Well, why do we all associate white (or equally: pale pastels) with hygenie? Because since the 19th century doctors and nurses started wearing white* as they realised how infection works, and figured that most things infecting would leave a stain, so possibly biohazardous material could be identified by stains (best visible on white)...
*) Before that doctors would wear “everyday” clothes, or possibly clothing specific to their profession, but rather in fashion.
cite>you will never see a TV ad for an absorbent product that used any colour other than a light cool blue liquid in the demo. Just about any other colour could represent some (probably vile) bodily fluid. Blue’s the way to go.
but when they introduced Ivory Clear, I bought it right away. I didn’t buy Pepsi Clear tho (ick).
I associate the colors they add to cleaning products with artificial chemicals that will end up in the environment. My organic dish soap is body-fluid-yellow/brown.
Contrary to popular belief, White is not a colour. And is never seen as colour. White is achromatic - without hue. The grayscale, achromatic scale, is an amazing thang in itself - but should never be confused or misinterpreted as Colour. I see white and black, as extremes on the grayscale - neutrals.
Black is understood to be as pure as White. Pure, as in ’complete’. Colours, on the other hand, are a groovy bunch of frequencies each with a long long history. A nice site for colourists is colourlovers dot com.
When I think of the word ’hygiene’ in terms of colour design and medical profession, I think of a colour in relation to white. But really any colour can also be presented in a relationship with Black, or any other gradation of the achromatic scale for that matter, to also represent ’hygiene’. What kind of cleansing/hygiene are we talking about?
Religious?
Fashion?
Techno?
Type?
Architecture?
Medical?
Tribal?
Colour does not mean “having a hue”. That’s what the word hue is for :-). It’s the effect of perception of electromagnetic waves via the eye as processed by the brain. White is part of it, as is any other colour.
White is a bunch of different frequencies (incidentally: _all_ the frequencies human sight cells can process) as are most other colours having a hue (except for the ones in the rainbooow!)
There is a describable difference between white and any other colour (as is between any two “hueful” colours), but no fundamental one (as there is none between two “colours” as proposed by you).
White _is_ a colour. Perfect black is one as well. While perfect black is arguably the _lack_ of electromagnetic waves, there exists the perception of this lack via the eyes as processed by the brain; that is the _colour_ black.
Hygiene.
Brownish red on dirty white. Stenciled letters, surrounded by an impenetrable wall of crudely drawn illustrations of anthropomorphic animals engaging in hygienic activities.
Predominately warm colors, with secondary accents of yellow and green.
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Personal Art and Design Portal of Ivan Gulkov
www.ivangdesign.com
Religious hygiene?
Fashion hygiene?
Forgive me for my naivete, but I never really associated hygiene with anything else but medical/health. For my own edification, could you please site some examples of techno hygiene, typographic hygiene, etc?
To me and my oh so laterally bent brain, hygiene is a state - which has been reached by going from here to there.
So... religious hygiene could be represented by the blood of Christ (or perhaps by the blood of us), with some catholic priests as subject matter? Fashion hygiene has already been done by McQueen. Techno, in terms by the Grunge movement. Typographic, in terms by vector organic flair (ie.Neil Duerden?).
I’m beginning to babble... but it seems to me that there are lots and lots of different kinds of ’hygiene’ ...no?
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