Typophile

Cut-up slab serif used in japanese ad campaign (ca. 2006)

baden03

This font is used in a few of the dialogue in the dark ad campaigns, most notably the one in Japan seen here. The font has been clipped so that only partials of each letter are showing. The letter elements that I have been focusing on would be the slight upward hump in the D and the wide and dipping top of the A. The lower serif on the L lends itself to the courier font family... but I am stuck. Any Ideas?

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Eh ... no image?

So... Slab Serif is the font family—but still I have been unable to locate one that matches these letters. The next step will be just to trace these letters and move on...
       ..but still, It would be just grand to know, you know.

This is such an odd serif font that it seems like it should be relatively easy to locate it — the K and A in particular are not typical — but searching with Identifont, my Serif Font ID Guide, and looking at every slab serif in MyFonts did not come up with anything even slightly resembling it.

This is a mystery to me, but it feels like something I should know. The flat A top seems very Art Nouveau or 19th Century, and it’s making me nuts.

- Mike Yanega

Dan Solo’s version of an 1889 typeface (Rivet) that he called Riviera shows an example of why this felt like an antique serif to me. Notice the K and A, in particular. This font is one I really hope we get an answer for.

Mark Simonson, Mike F. or Angel would often be people to come up with ones like this. Any of you out there?

- Mike Yanega

Captured from web.archive.org on 3 Feb 2008. view this capture