hello.

and help.

I’ve embarked on a redesign of a printer’s logo.
the original is pretty good - it features a lovely ligature,
but is pretty much a straight out treatment of Mrs Eaves.

I have taken a fresh look, and decided to develop a modified version
using classic British font Clarendon, customised and redrawn to become a unique, distinctive and balanced logotype unique to miter.

job done?

not quite. my lovely clients cannot quite see the point, or much of the difference between the forms. To me, the new, bold version is punchy, solid and prestigious.
they think its just an old font...

so, its to the forum...

I’d like some thoughts, any thoughts... but mostly a vote for A, B or C:
old, plain or bold (both custom variations of the clarendon font)

thank you!

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