Typophile

Dysfunctional promotional calendars

Nick Shinn

Memo to those businesses in the graphic trades contemplating sending out fancy calendars to this art director/designer next year:

1. It’s overdesigned.
2. It doesn’t work
3. I get lots of this stuff.
4. I use the Entourage calendar.
5. It’s going straight to recycling.
6. I do actually have a printed calendar in the kitchen—from my insurance agent. Nice scenic photos at top, basic boxed grid below. Not much of a “design”, but the best design for the job.

Captured from web.archive.org on 21 Aug 2008. view this capture