News story here.

Shocked because they updated it, or shocked by how it looks?

Both. Because they updated it and because they chose a sans... They’re so traditional in their content and outlook.

BrandNew comment here... http://www.underconsideration.com/brandnew/archives/reading_thats_hard_t...

I would imagine given the age of RDs in my doctor’s office the new logo will show up there some time in 2026

Cheers, Si

That orange triangle reminds me of the old Morgan Stanley logo, but at least here it has an editorial purpose (apostrophe)

I think the logo is awesome.

Too bad they didn’t update their article topics to try and target the young people the logo is aimed at.

Tom Hanks’ secret deal!?!?

Reminds me of the old “Mac Design” magazine logo...