Typophile

Font suggestion: Sleezy corporation font

Malte Roed Lundén

Hello everybody!

I could use some font inspiration, and since I've been a ghost reader for some while I thought I'd come out of the closet. I really admire how such a great number of users in here can give great advice, so I would be very grateful to get the same.

In short: I need an awfully sleezy, kitch, ironic corporate font. I'm looking for the kind of commercial aesthetic, that just yells: "Save big, buy now, get 2 for the price of one, 100% satisfaction or your money back" etc.

I doesn't matter if it's a really low quality free ware font. In fact, it might help.

Think about your worst branding nightmare basically...

And then why do I why want to do this? I'm working on a graphic project in collaboration with a researcher in critical sociological theory, so the theoretical background of the project may be a bit to long haired just for now (I'd be happy to talk about it though). But in short: the project is about the possibility of critique, or lack thereof, in contemporary society.

So far, our concept is a fictional corporation (no name), that sells "critique" in various forms, for example: (1) critical coaches or corporate critics, (2) critical cleaning-cans that make all "bad employee critique" vanish etc.

My specific contribution this time will be a number of posters over this theme, that should work as our corporation's commercial ads.

I'm not sure if this is good enough information, so please ask me what I mean if it's not concrete enough.

Cheers,
Malte

Impact could be the screamer you want.

I was going to say Impact as well. Followed perhaps by Serpentine.

A few more options:

Rubber Stamp
Bertram
Benguiat

Slightly unfair, but Crillee and Eras may also serve your purpose.

Helvetica Narrow Bold Oblique. (ick - it's the cheesiest!)

How about FF Sale, especially the dingbats? In that spirit, perhaps some cartoon fonts from Blambot or Comicraft?

agree with Impact, but apply an extreme faux-oblique

Thanks alot for the suggestions. Most of them were exactly what I was looking for. After working a bit more on the project though, I've come to decide that I wanted a bit more realism. I would be too easy and not dangerous enough to just make it ironic. I want to show how our mock-corporation actually could be a future possibility. So I ended up using something slightly different: Eurostile LT Std Bold Oblique. I found that it suited the job, with its round (cf. the comic fonts), yet solid (cf. impact) look.

In a semi-serious vein, I was going to suggest (some version of) Bodoni bold.

T

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