Typophile

Uneccesary Squooshing

Dan Gayle

Sorry abou the image size, but I got a kick out of looking at this ad that ran in the Seattle Times. Beautiful, eh? Can someone explain why the designer fel the need to compress all of the text like so? There’s plenty of space. I don’t get it at all.

I’ll take a stab at this. (Eons ago I was involved with creating car ads.) They had a car with a longer name, but at the last minute there was a sale and they didn’t have time to fix everything. (Although when I was involved with this type of work I still new how dirty it was to squoosh.)

;^)

Captured from web.archive.org on 7 Sep 2008. view this capture