Help me find that Blocky Typo style!

wkd18 Dec 2007

Hi there

As i m new in this community please be a bit easy on me.

I m looking for a specific design/typography style that i came across the other day.

I m quite confident that by reading this, most of you will know what i m talking about.

I believe that a lot of you out there, have come across with this "Blocky/Bold Font design concept". Mostly found on club flyers. Imagine a typography poster with red background and white font (quite blocky font actually). Most people tend to treat the message like a big square.

The question is: Is there a name for this typographic treatment, or its just called Typography? Also does anyone know of any designers that have used this style successfully?

I hope i ve managed to make my self understood.

Thank you
Marios

eliason18 Dec 2007#

Constructivist?

wkd18 Dec 2007#

Hi there eliason,

I'm not really looking for blocky fonts. Although i do appreciate your reply.

I m looking of the name of this style/technique that uses blocky/bold fonts.

Imagine this is a poster or a flier. The designer would use the fonts like this:

THIS IS WHAT
I AM LOOKING
FOR. IT SOME
TIMES LOOKS
LIKE A WALL
OF FONTS.

I m asking for the name of this technique (if there is one), or designers that used it.

Thank you
Marios

Ehague18 Dec 2007#

I think the technique you're describing is done something like this:

1. Establish your measure (the width of your line) and raise the point size of your first line of type until it equals the measure. Do the same with subsequent lines. Note that size of the type will vary from line to line. By manually breaking the copy, you can control the degree to which the sizes vary.

2. Adjust the leading (or space after) the first line so that the space between the first two lines interacts (colors) evenly with the letter spaces and word spaces of both lines (which will be different as they are a function of the size of the type). Then adjust the space between all subsequent lines to be optically equal to the space between the first two lines.

The only thing you can't really control with this technique is the overall depth of the column of type.

Ehague18 Dec 2007#

Oh, and for a more art-deco feel, vary the tracking on each line rather than the point size.

wkd18 Dec 2007#

Thank you for your reply Ehague

As i ve mentioned before, i m looking for online examples where this technique is used successfully.

Thank you
Marios

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