Looks nice but it doesn’t say Perú.

You also have a swastika in there (albeit backwards and at a different angle than the Nazis)

I agree that it doesn’t read that easily.

I agree with Jan. But then again, it just may work if you drop the, red colour and the photoshop effects which somehow don’t look very Inca to me. Right now it seems vaguely Chinese

Yeah, I have to work on it to be clearly recognisable as “Perú”.

Swastika sneaked in accidentally, true, however, I don’t see a problem in the symbol present in different parts of the world for thousands of years. And I wouldn’t be surprised if Incas had their own swastika as well... Actually, after quick googling:

“The origin of the swastika symbol is unknown. For thousands of years, it has been used as a symbol of the revolving sun, fire, infinity, or continuing re-creation, as well as a decorative motif in the Americas, China, Egypt, Greece, and Scandinavia. Swastikas have been found in the catacombs of Rome, on textiles of the Inca period (...)”
(source)

“The presence of Swastika is evident in various civilisations such as the Egyptians, Mayans, Aztec, Inca, Native Americans, Romans, Greeks, Chinese, Japanese, ancient Troy and Celts to name but a few and that derived from the Vedic Dharma of Aryans of Bharat or India.”
(source)

As for the photoshopping - as I mentioned before I wanted to get close to stonework effect but not sure if it works actually... The red colour is quite Peruvian and Incas didn’t avoid it as well.

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What I found remarkable about the Incas’ stonework was that they didn’t use any mortar, they fitted the stones so perfectly to each other that you can’t even stick a piece of paper between the stones. Perhaps you can work with that idea?

Here’s the most famous example:

http://en.wikipedia.org/wiki/Incan_architecture

Pattyfab, I’ve seen this stone in Cusco. The logo above was inspired by the shapes of Inca stonework rather than the fact that there’s no space between the stones (the lettering need to have some weight, I think).

I don’t know, after my experience in Peru, if I think about words that could describe that style I think: rough, ancient, geometric, colourful, simple...

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It’s an improvement, but the forms still look rather frail. Perhaps you should try heavier strokes. You might even look at reversing it out so that it conveys a greater sense of volume.

Btw the website you quote for the origins of the swastika looks like one of a number of sites affiliated to a certain right wing movement in India - perhaps not the most impeccable of sources when it comes to these things :)

Hmm...

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Maybe I have special eyes, but I immediately read “perù” when I saw the image in the Typophile RSS feed. I find it quite effective as a logo. If you were asking critique about a typeface you were drawing, then I would say it’s not the best for readability. But as a logo, I find it imaginative and striking.

My 2 cents, of course.
r.

The new version looks better to me. Probably you could go even heavier with the strokes.

”..but I immediately read “perù” when I saw the image...”
More than readability, the problem seemed to be that one didn’t readily associate the original sketch with Peru/Inca.

Thanks Riccardo! I agree it’s not too Inca... I’ll try to incorporate a bit of the style but not destroying the current appearance which I quite like.

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