Hi all,

First post, but been a reader for a long time.

I’m updating a client’s logo and ran into a snag. The logotype basically hasn’t changed since 1975, we just updated the bug. However, the owner of this company just through a curve-ball and asked the we replace the ” curved y” with a “normal slanted y”.

Of course this drove me nuts, I thought their original styling was good, why mess with it? Especially at this point - we’ve already jumped into laying out new web and print materials. Anyway, I re-created the y, but it just doesn’t look right to me. Also, is the kerning OK? I was considering doing this and a “small” version with more character spacing.

I’m a graphic designer - just picking up what little I know about type here and in magazines / tutorials. I have thick skin though, so fire away. Any and all suggestions for the “y” as well as the rest of the type and logo would be appreciated.

Thanks for your input!

Daniel Peterson
Artesian Design Group

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