The most average typeface ever would have no strong or weak points but just kind of sit there without pleasing or annoying a single soul.
ChrisL
I’d have to second Adobe Garamond—tho’ I am in the U.S.—as a fairly ubiquitous font. However, I’ve mostly heard really good things about it. Perhaps another type better fits the bill. One that I’ve used very often in projects I have not designed but have worked on as the layout artist on groups of projects years apart, and for different clients, is New Baskerville.
Bookman and New Century Schoolbook--both being members of the original Laserwriter 35 typefaces, they are widely distributed and well-known. Both are legible, but few would ever choose either as the first typeface that comes to mind for ANY job. Yet, if used, it's a perfectly AVERAGE and adequate choice.
Because Bookman has a bit too much individual flair, I'll vote for the latter.
Depends. Book, newspaper, screen, signage, advertising, …?
What book; encyclopaedia, novel, manual, schoolbook …?
This question is way too broad, the answers prove that. Mike won’t wanna read thru Typophile if all copy was 10px Operina. And I want to see Satya reading a newspaper entirely set in Eurostile – without getting heavily annoyed.
Arial might be totally "average" or "invisible" on office documents, but in a context like a wedding invitation, 36 pt. Arial Bold would look pretty odd. The idea of what's invisible to type people and what's invisible to the average reader are two very different things -- Zapf Chancery would probably look great on a wedding invitation to the non-designer.
Average for type designers, or average for average readers? The average person is not going to be bothered by the micro-detailed problems in Arial. Whether or not these impact their reading speed and/or comprehension is an entirely different debate, but it's not going to be consciously noticed at least.
Captured from commoncrawl.org on 28 Apr 2015. original URL