Typophile

Surf mag logo design II

dendicott

Thanks for all the responses to my earlier post.

I do want to persevere with the choice of font - it was originally specc’ed for the mag when it had the title of ’groundswell’ and worked really well. The client loved it, however we were forced to change the title as there is already a mag out there with the name (Christian Surfers title).

Anyhow the font is poorly rendered, so I have redrawn it and made some changes in response to peoples posts.

Thanks again

Look forward to any thoughts?

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writingdesigning

You might want to post a slightly smaller image, but with a uniform white margin running around it. Would make it easier to view.

The way you’ve done the ’A’ bothers a bit. Somehow it seems horizontally flipped. I think the curving of the apex should be on the left-hand side. You’re probably trying to mirror the lines of the ’R’ on SURF, but it doesn’t work too well.

Also the weight of the first ’A’ does not match with that of the other characters in the word AUSTRALIA. Have you created it by scaling up the smaller ’A’?

Likewise, the R also may look better if redrawn. Being a curved form, it typically should go a little over the cap-height so that it visually aligns with the more angular characters.

Jason Pagura

I see you have chosen a font in which the digraph ’LI” could be easily mistaken for a “U”. It’s probably not such a big deal should someone misread your logo as “SURF AUSTRAUA”, but I recall a video rental store called “Great Flicks” had a sign using a similar font with disastrous results.

writingdesigning

“I recall a video rental store...”

Hahaha!!

Jason Pagura

What? Does that make me sound old or something?

writingdesigning

“What? Does that make me sound old or something?”

Ancient! Tell us what you did during the great war.

...Just kidding :)

Hadn’t seen that one coming. Need to be more careful taking bits out of earlier posts.

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