I am looking for fonts that would have been prevalent in the midwest in the 1930s (not Deco). I have searched the web and many of my typography sites, but no luck as to something this specific. Can anyone point in a better direction?
If your interest is early 1900s midwest display typography (à la signage), then you may want to try contacting John Downer (he'll be at TypeCon in Toronto next weekend). He's an accomplished sign painter, as well as a type designer, from Iowa -- you can't get much more midwest than that, I suppose -- and he's a collector and aficionado of public display lettering from this era. I'll bet he could offer expert advice.
Knockout, Gotham (caps only), and Gotham Condensed might be good choices from among our collection at typography.com, unless you're a stickler for absolute historical accuracy. That is, these faces can easily engender a Dust Bowl feeling if used appropriately, but strictly speaking they're all new designs from 2000.
If you're going for museum-piece accuracy, look for typefaces issued by the Ludlow or Barnhart Brothers & Spindler type foundries -- you can probably do some sleuthing at myfonts.com. But to get you started, try Tempo, Cheltenham, Franklin Gothic (not ITC), Cooper Black, Alternate Gothic, Post Roman, Copperplate, Radiant, Agency Gothic, Poster Gothic, Bank Gothic, or the ineluctable Goudy Old Style. As always in typography, finding the right font is only half the battle -- the real challenge comes in composing them properly.
JH
Captured from commoncrawl.org on 19 Apr 2015. original URL