That's an interesting service: Take the pain out of parenting!

I agree with you; Welcome Home sounds better than Welcome Baby. But probably there is a risk of that being a little generic. Why not Baby's Day In ;)

For the logo, nice choice of typeface. Somehow the very first option - without any modification - looks the best of the lot. If you want to have the loop device, perhaps you cold think of a way of integrating it with the tagline.

Also it may be an idea to tweak the small-caps height a little. Probably 80-85% of cap height.

Try building a Mother & the Child relationship in your logotype if possible.
The best typographic solution I can remember is Herb Lubalin's "Mother & the Child" logo (1965).

Even minimalistic.

And the father Adrian Frutiger's Mother & Child.

But then this service is not quite about mother and child, is it?

No, I didn't asked to implement the same idea.
But something like this can also convey that they will take care of your
babies just like the mothers do.

The word "Promise Care" should speak itself.

Arun:

Btw,
Are you the same Arun Kumar from Rediffusion DYR, Bangalore_?

Sure.

Probably a rather oversized C drawn so that it cups the letters that follow. A bit like some of the C/o ligatures shown on this thread: http://typophile.com/node/39183

"Are you the same Arun..."

No Satya. Bangalore has far too many people with that name these days :(

> Probably a rather oversized C drawn so that it cups the letters that follow.
> A bit like some of the C/o ligatures shown on this thread:
> http://typophile.com/node/39183

Interesting... And I think it would support the idea of the company... which is to provide support. I will try this out..

The company is also considering a division that would work in the same way for elder care. Again, helping to come over and clean, do laundry, do errands, etc. So I dont want to play up the Mother/Child connection as I would like to play up the ideas of care and support. Not sure what the tag line will be for that division...

Going to second Welcome Home over Welcome Baby.

Welcome Home gives the feel that someone is already there doing things to help you out and take care of you. "We'll support you while you support your [new] baby"

Welcome Baby is more suited to greeting cards or baby shower banners

For the elderly servive maybe also consider companionship/company. I think a lot of elderly are capable but aren't as independant anymore and get lonely since they may not be able to drive or get around that easily. They might also be sensitive about needing help

Would you use Welcome Home then for both divisions or what would you use for Elder Care?

Well, do you really need a tagline?

It may be better to just have a descriptor instead. Something as straightforward as: Housekeeping help for the not-so-young.

In 1, the way the R cradles the O serves your theme best, but repeating it with the sharp-cornered E in "care" fails; it draws attention away from the RO, which if allowed to stand alone as the focus of the logo would evoke quite well what Satya is on about. Perhaps you could even make the O somewhat larger to make it more clear.

Of the the designs given, I think you can eliminate 2, in which the swash wanders toward then away from the tagline, 3, in which it wanders away before coming back, and 4, in which it just leads away from the whole thing. These all have an undertone of inattention, which you certainly don't want. 5 is the most aesthetically pleasing in that regard, as it leads directly to the tagline just as you would hope the attendant would run straight to the baby when it needs something.

Thank you all for your time and feedback!

I want to see the final result when you're done! ;)

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Jean Chouinard (formerly emerjean on Typophile)

Yup, I think you should gain inspiration from th emother and child idea.