help?

Does the current mark mimic the shape of the arches? Are the arches architecturally interesting enough to mimic? The left version seems a little too much and the right almost not enough. Although if the mark is simple it won’t ever compete with any other work around it.

More critiques ?

thanks

I’m not sure what you mean by “kinetic identity system”. What you’re showing is pretty static and singular. Do you intend multiple versions? Subbrands that vary through color or other relationship?

What you’ve shown so far are only 2 very simple iterations. If I were your teacher, I’d expect to see considerably more work. Now, maybe you’ve done that and are only showing us your most promising directions. If that’s the case, then you need to push yourself harder. I get the concept of the arches, but I don’t see a unique expression that relates to Flint. Maybe that’s why you’re looking for something more tangible, like materials, to bring into the system. That’s a fine idea, but you’ve got to nail down the graphic expression first. Explore what can make this identity unique to Flint and you’ll be a bit closer to a better logo.

Do you plan on animating these somehow? Maybe through use of lenticular or holographic technology on the print side? They’re nice enough institutional logos, but if they want something kinetic you’ll have to show a storyboard at least.

As for materials, there must be a laser and/or hydrojet cutter shop somewhere in your area. They can fabricate a custom cut design in anything from cotton batting to half-inch thick steel plate from an Adobe Illustrator file.

Jonsel; thank you much for your input, great advice. I have done a considerable amount of work and have narrowed it down to this last look i’ve shown you all, however I agree with you that I do need to nail down a better graphical expression that relates uniquley to Flint. You almost seem familiar with flint or the idea of a working class/ motor type city, have any inclination of materials or graphic language i could use for the logo and supporting graphics? I would much appreciate your tips advice on that.

Cuttlefish; thank you as well for your advice. Im with you too, I feel its very institutional(ish), which is fine, but not the direction I would like to go. I want something that is now, but has somre feel of footing and has lasting appeal.

Thank you both and I hope to get even more advice from you both on direction, materials i can look into, and designs, heck, even links resources i can check into.

Thanks again both of you and i look forward to hearing back from you both. By the way hit me up in ichat: missmyext

thanks,

joe