MODS of 1966

gregorycadars28 November 2002 · 09:01

I'm currently setting up the "visual communication"
of a music label called SixtySix. Here comes their logo:

As you can see, they want a basic "MOD" flavor, and I was wondering
what typefaces are appropriated for this period. Think Lambretta, Quadrophenia....
(PS: SixtySix are nice people, not clients with business preoccupations)

Diner5 December 2002 · 18:37

Nothin' says Mod like Typeco's Glyphic Neue or the House Gothic family.

Stuart :D

designalchemy6 December 2002 · 00:47

excellent logo. for type consider the foundry's monoline in a thick weight.

designalchemy6 December 2002 · 00:47

excellent logo. for type consider the foundry's monoline in a thick weight. The gothics suggested by the fellow typophiles are also good.

bencravy6 December 2002 · 08:46

I agree w/ the "cleaner" fonts that have been suggested such as universe or the monoline one. I might also suggest a classic - frutiger.
Maybe the use of a clean and classic heavy serif font such as the clarendon is a great idea too if you are trying to stay "period" style. The logo - an awesome logo it is - is busy - so stay clean and clear with the supportive type.

kraftie6 December 2002 · 14:45

>> Or for inspiration you could just listen to The Jam.

WORD!

jfp8 January 2003 · 10:16

Quite late, but I

anonymous5 December 2002 · 15:02

Nice and smart logo.

I would use a clean sans-serif, such as Univers (aka Zurich).

with this family it's possible to experiment with lighter or bolder versions and the condensed - normal - expanded variations, too.

Joe Pemberton5 December 2002 · 15:17

Fun.

A fat clarendon or a nice fat script would be historically accurate.

Inspiration: http://www.vespamotorsport.com/adpics/patches4.jpg

Joe Pemberton5 December 2002 · 15:34

Or for inspiration you could just listen to The Jam.

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