
Hi. This is a logo for a church. It’s a young pentacostal church founded four years ago and consist of students and young families, mainly aged 25-30 years. They strive hard to not grow older - thus the logo is aiming a bit lower.
Brief:
Øystein: “Strong, but still nice and caring. You know, like my two meter tall grandfather with the worlds kindest eyes”.
Per Olav: “It should maybe express fellowship?”
Øystein: “Hey, be creative!”
Per Olav: “Yeah. We don’t really want our people to love it at first. We want to get responses like ’this is really challenging me’ from the church.”
Øystein: *grin*
Some of my thoughts:
Church identities have a long tradition of graphic misery.
It should not try to say “everything” (with crosses, doves, hands and perhaps some architechtual drawings filtered into each other).
It needs to be a bit tough.
It has to be very simple.
I’m presenting it tomorrow.
Shoot!