Typophile

Logo crit

Frode Bo Helland

Hi. This is a logo for a church. It’s a young pentacostal church founded four years ago and consist of students and young families, mainly aged 25-30 years. They strive hard to not grow older - thus the logo is aiming a bit lower.

Brief:
Øystein: “Strong, but still nice and caring. You know, like my two meter tall grandfather with the worlds kindest eyes”.
Per Olav: “It should maybe express fellowship?”
Øystein: “Hey, be creative!”
Per Olav: “Yeah. We don’t really want our people to love it at first. We want to get responses like ’this is really challenging me’ from the church.”
Øystein: *grin*

Some of my thoughts:
Church identities have a long tradition of graphic misery.
It should not try to say “everything” (with crosses, doves, hands and perhaps some architechtual drawings filtered into each other).
It needs to be a bit tough.
It has to be very simple.

I’m presenting it tomorrow.
Shoot!

Your use of the words “aim” and “shoot” only came after I’d already seen a target. Is there a specific reason for this graphic?

It perfectly fits the brief perfectly and makes you stare at if for some time. But after I looked at it I thought it felt to heavy. Maybe a bit to heavy for a religious experience. Did you consider printing it (mono/duo)tone in one ore two vibrant colours?

Round
Like a circle in a spiral
Like a wheel within a wheel
Never ending or beginning.....

Perfect :)

>Shoot!
Yes truly, the sign reminds me of a target, dart-board, etc. ;)

The target hint towards the religious idea on there being a “divine goal”.
A bit ankward put, but my english is not very good.

It looks like a 78 to me.

- Lex

Hey, I do hope you will respond seriously.

Fold your hands and look inside:

Captured from web.archive.org on 6 Sep 2008. view this capture