This may sound harsh.

This logo is nowhere near your age group you’re aiming. It lacks youth. It looks like an undertaking service (the bridge between life and death)... Sorry. But I think you’ll have to try again.

I know it sounds harsh but this was a way of keeping you away from the current idea.

not at all harsh, just honest, i suppose. ok, ok, i’ll be back.

i have to disagree with litera’s comments. i think it’s not generic enough.

infographics are pretty hot in youth culture right now, visuals that look like public warning glyphs and the like. you’re kinda close to that aesthetic, but right now it’s simply boring.

the type is sitting between styled and unstyled, and needs some attitude in one direction or the other. either remove your opinion entirely so that it reads as just typographic information—helvetica, something generic—or make it flashier, somehow.

ok, the reason i said i would be back was that i wanted to determine if my intuition towards infographics was appropriate. thank you, patricking, for your affirmation of that direction. were you thinking something like this would be a little more interesting?:

http://www.fpcukiah.org/misc/thebridge2.png

(sorry about the link; i would have rather put the image right in the comment, but firefox under linux doesn’t play nice with typophile).

i think you should pull even further back and take almost all the personality out of it.

make those crosses hard edged and the type really really utilitarian: akzidenz bold, futura bold, meta bold if you want to be a little more modern.

but let the coolness live in the arrangement of the crosses — pull ’em apart (or push them closer together) so they become a truly repetitious pattern (rather than the different space vertical versus horizontal).

I agree with litera 100%.

Why not mix up lots of crosses and build something out of it?

Thanks for the feedback. When I presented it to the group of people working on this event, it received a pretty bland response. By and large, folks wanted it to look more “bridge-y.” They also thought that it was too static.

So I went back to the drawing board with several ideas in mind:
1. Make it more youthful, playful
2. Make it more suggestive of a bridge.
3. Keep the plus sign, since that was the core shape that I was riffing on.

I came up with this:

http://www.fpcukiah.org/misc/thebridgeslantedskinny.png

What do people think? Improvement? Or go back to the drawing board again?