Typophile

"Fuel for Life" type in Diesel commercial

Ogred Weary

Diesel is running a “Fuel for Life” campaign and at the end of this specific commercial there is a graphic on the left that say “FUEL for LIFE”. Does anyone know what serif font FUEL and LIFE is and even more importantly what the “for” is (if it isn’t the same). See the commercial on YouTube at http://youtube.com/watch?v=omIUXWvmCYU

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Stephen Coles

YouTube’s quality is so poor it’s difficult to make out the type, but “FUEL” and “LIFE” might be a Baskerville.

Captured from web.archive.org on 2 Nov 2007. view this capture