Actually I like it. Not to many redesigns of successful logos are well- successful. I like the colors and the big H. But in someway, it makes me think Irish Spring... kinda cosmetic.

As in:
http://www.fontshop.com/features/newsletters/sep2006_a/

Mikey :-)

It’s tough to use green these days without unintendedly implying something.

Funny—the “before” logo is one they haven’t used in years. Here’s the more recent one:

(The old one will always be my favorite.)

Indeed, Mark! Another weak, unnecessary rebrand.

Weak indeed. The reverse slant of the script is an identifiable part of the Holiday Inn brand. Without that it loses its equity.

Even as a small child I recall becoming distressed at radical changes in brand identity. Even though the name was spelled the same and I could read, too great a change in type or color could make the thing unrecognizable.

Oh man! I love the old Holiday Inn logo. It’s so retro/motel. Huge mistake.

They would have been much better off to go even more retro, stripping sun icon (a logo in itself) and tweaking the letting a little bit. This new one looks like someone is trying to predict web 3.0 logos.

I wonder how much they paid for that redesign.

Yeah well, if I think it looks like shit, it must be mainstream or completely over the top.
That’s reassuring.

Sorry for the unprofessional comment.
It’s Friday night.

The reverse slant of the earlier script seems