Typophile

Roman fonts on Chinese packaging

elzadra

I’ve become fascinated with the odd fonts you see on Chinese packaging, particularly in herbal medicine shops. Some of the designs use stock western fonts, but there are fonts I’ve never seen anywhere else, and some have a delightful slightly off-kilter spidery look that probably comes from being designed by someone whose natural idiom is not the Roman alphabet.

Has anyone seen any articles about these fonts, or websites or listings?

Well, eventhough if focuses only on the hilarious English spelling errors made in Eastern Asian countries, I wanted to mention Engrish.com. :)

Reminds me of the slowly disappearing Chinese grill bars in Denmark. A lot of them used these d.i.y. boards – fantastic stuff, I love it.

Chinese Rocks was based on hand cut lettering from Chinese wholesale containers. From the looks of the original lettering I’d say it was made using hand-cut rubber - similar to the rubber in a rubber stamp. I think they used a tampo machine but only Chinese factory workers know for sure.

I’ve seen the same lettering recently on a box of machine dies (make your own bolts, threaded rods etc.) in an antique shop. Check out the numeral 2 - I’ve seen a similar style of 2 stamped on Chinese bike wheel rims.

Another common feature of Chinese roman lettering is chopping or raising letters with descenders. Descender chopping isn’t restricted to China as anyone who’s played Japanese RPG games can attest.

Captured from web.archive.org on 8 Feb 2008. view this capture