Prima Sans Bold? Stretched a little maybe.
http://www.myfonts.com/fonts/bitstream/prima-sans/bold/testdrive.html?s=ineza&p=72
Enlarging the image didn't really help. If you
squint at the original, then squint at the sample
in the link I posted, there are some similarities.

I guess it could be any number of humanist-ish faces.
Like http://www.myfonts.com/fonts/paratype/free-set/pt-free-set-demi-bold/testdrive.html?s=ineza&p=72 from Paratype. With all of the distortion,
it will take an expert (Troubleman? Coles? Chesh?) to ID it properly.

Isaac, that helps a lot. I never thought of it as a distorted humanist face. That helps a lot. I think it may even be Fruitiger black or something. I just found out that the this snippet is actually from a logo--the cineza logo for Sony's line of home projectors. They could have simply modified the z (pointy tips) and distorted Fruitiger or some other humanist face. Thanks isaac.