adobe garamond, it's sophisticated, easy to read and the letterforms are just beautiful :)

Niki

Hard to decide... I guess my favorites are:

• Bembo
• Sabon
• Plantin

cheerio Queneau

If i had to decide this today – Lexicon (http://www.teff.nl/)
Tomorrow maybe Sabon, Stempel Garamond, Arnhem, Dolly, etc.

Jenson

love its handmade look.

Dante
FF Quadraat
Greta Text (although I haven't yet used it myself)

great - some of them i haven't known before!
some more favourites anyone? :)

I would have to say the new and amazing scotch from Hoefler & Frere-Jones called Chronicle. http://www.typography.com/fonts/font_overview.php?productLineID=100031

I've finally saved up enough to buy it;-) Pheww

the last serif i licensed: Feijoa
the next one i hope to: Anselm

previous licenses:
Relato
Papaerback

others on my wish list:
Eason

also, i'm quite pleased that Arno Pro came bundled with the latest CS upgrade.

I'm using Kris's Newzald for a couple of books at the moment... it sets nice. would like to grab Storms Baskerville Ten pro, good book face I reckon, Walbaum too.

Minion!

Dolly is great. I have enjoyed using it.

Sharon

Minion used to be my "go-to" serif. Now it's Whitman. On my wish list: Elmhurst, Miller, Chronicle, Requiem, yada, yada, yada...