Typophile

Type Design For Corporate Companys

tomhowe

Hello

I would like to know what you think are the advantages to the client, when they have a typeface designed exclusively for them?

Now I know that they will recieve something unique out of this, but is it actually a worthwhile investment. Is there any proof that it sells products?

A few brands I have looked at...

Coca Cola - #1 Brand in the world of course uses a unique script logo, scribe by the original maker’s bookeeper. This is obviously very unique and is a key element to their packaging.

GE - uses GE Inspira on all their branding and marketing and even in house word processing.

What do you all think about this subject?

Thanks

Tom

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Quincunx

It can be an interesting subject, but I don’t think Coca Cola is a good example, because that is more custom logo lettering, not an exclusive custom typeface.

Don McCahill

Well, one advantage of having a corporate typeface is that your “look” cannot be duplicated. For a long time (perhaps still) Apple’s look was Garamond Condensed for body copy. Many others were able to make their ads “look like Apple’s” by using the same fonts and general layout. Had Apple chosen a corporate face, then

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