Ouch. Too bad Lynne Truss never moved on from punctuation to the typographic treatment thereof... She'd be out cutting round that with a razor blade & sticking it back t'other way round...
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Ever since I chose to block pop-ups, my toaster's stopped working.
If you'd simply use inch and foot marks, you wouldn't have to worry about which way smart quotes and apostrophes were facing.
But then I'm reminded that John D. Berry said, "Straight quotes and apostrophes are like farts in a symphony."

...and don't you just love the 1/M dash they used for the source of that quote....
Makes me wonder if Dark Horizons is a name of a publication and therefore - wow, what great emphasis! Not difficult to give it a Dark Horizons It is a website http://www.darkhorizons.com/
They must have been scrounging for a quote....
Steve, like the Sportsmen's Lodge irks you ... Bill O'Reilley's apostrophy in his name (logo) on his show always bothered me, it was a "foot" mark. I'm glad they finally changed it, so there is hope!
Yeah, why is Typophile’s Smarty Pants smart enough “to get double quotes right,” but can’t ’manage single quotes’?
The assumption is that typographers will understand that Smarty Pants' solution to a technically intractable problem requires user cooperation, and not use single quote marks for first-order quotations.
Second-order or nested quotes-within-quotes are an occurence much rarer than apostrophes at the start of words/numbers, so this is now the sacrificial lamb.
If we users were really smart, we would use some combination of guillemet-style quote marks to deal with second-level quotes -- as is the situation in several languages.
>What say the stickler’s?
Well, the Chicago manual of style says that generally the style is RVs.
Exceptions:
"To avoid confusion, lowercase letter and abbreviations with two or more interior periods or with both capital and lowercase leters for the plural with an apostrophe and and s.
x's and y's
M.A.'s and Ph.D.'s (or MAs and PhD's)"
Sad thing is, a lot of teachers say they don't care about perfect punctuation in design briefs, etc. This thread (and that great website, thanks, Haley!) are proof that as designers we do have to be cognizant of spells, punctuation, etc. Of course, I guess I'm preaching to the choir, but still ... I can't tell you how much I cringe when I hear a teacher say, "do your best, but it's not like we're English majors ..." Errg. We're setting type! Geez. If anything, students should be required to take a special class just for writing for design. Fortunately, I have a teacher in my department pushing for that. We'll see ...
MyFonts/Ray Larabie
http://new.myfonts.com/fonts/typodermic/soap/

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