The serif looks like Adobe Garamond Italic.

Uh, sorry, make it Hogarth Script.

Wanda, because of the age of the logo, typeface could be predigital. Check out Mikes Script's pages.

http://bowfinprintworks.com/Script10Pg1.html

I agree with Franz's ID as Hogarth Script. The section of the Script Font ID Guide for this kind of script is Part 1 and Hogarth is on the second page.