Hi everyone,

this is my first time posting a thread but I have been keeping an eye on this site for a while now and I love it!!

I am just looking for some advice really. I am about to go into 4th year of my Visual Communications degree and have been driving myself mad trying to think of a thesis topic that will both hold my attention (as I’m not a natural writer) and will be interesting for the reader.

I found this quote which I liked and found interesting and thought that I could use it as a starting point for my thesis

“It is no exaggeration to say that designers are engaged in nothing less than the manufacture of contemporary reality”

I’m thinking of exploring the boundaries between promoting and selling, i.e. advertising and graphic design, I would also like to look at the promotion of lifestyle through the selling of a particular product or service and the branding of the product as a whole (do we buy Coke because it tastes better or because we are conditioned to do so?)

I suppose I’m just looking for a few starting points to get my ideas together and a little feed back on the idea, is the subject to big? should I think about exploring just one company and its use of branding? (Mac could be interesting?)

Any ideas or suggestions will be greatly appreciated! And thank you in advance for your help!