In terms of a webpage
brochures
memo
Invoices
Correspondence
Company reports
essentially for branding purposes.
The Bodoni may serve well for a headline, advertising, even text, but when it comes to small text it seems hard on the eyes. Is there another suggestion that would work well at a small size or large size?
__________________________________________________
I know I am in my own little world, but its ok. They know me here
I ran across this when I looked at Cheltenham:
Daniel Berkeley Updike seems to have stimulated the architect Bertram G. Goodhue to design the prototype in 1896 for Ingalls Kimball at the Cheltenham Press. Six years later Morris Fuller Benton at ATF developed it into the design and then the series that we know today.“Owing to certain eccentricities of form,” writes Updike, “it cannot be read comfortably for any length of time.” But he concludes: “It is, however, an exceedingly handsome letter for ephemeral printing.” Mergenthaler bought composing machine rights to the original design c.1896, but bought the Benton design in 1904.
just wondering are you sure about Cheltenham. It looks good to me but, I am not an expert on such matters.
Here is another case where Frutiger would work. Also, consider Myriad Pro, which has multiple options. Both are easy to read and are soft to the eye.
i thought that two sans were not to be used together. Is this not correct?
__________________________________________________
I know I am in my own little world, but its ok. They know me here
Eurostile lends better to another sans than do other sans styles only when it is extended. It doesn't do well when it is in the regular form. The biggest problem with Eurostile is that I have never found a good serifed match unless it is italic. JMO.
Also check out URW Latino: http://www.myfonts.com/fonts/urw/latino/
You guys have been fantastic in your help, and the many fonts that have been suggested are excellent choices, but I was leaning towards using a serif font.
Does anyone know what font they are using in the Air Plus Logo?
__________________________________________________
I know I am in my own little world, but its ok. They know me here
Captured from web.archive.org on 21 Feb 2015. view this capture