Wow - who’d of thunked it...

While the whole stock market continues on it’s downward spiral — typefonts gained .05 this week

Thanks Sii

and no - I wouldn’t touch it with a ten foot pole.

“Monotype Imaging Holdings (Nasdaq: TYPE) is not a very sexy company. It’s a leader in a dull business — fonts.”

I disagree with the second part of that statement.

When I look at Monotype I don’t see a company worth investing in. Monotype’s business model seems to be focused on selling old type, not developing new type. I realize that there’s some new stuff coming out of Linotype and some of the other foundries Monotype has purchased, but it’s not the great stuff coming out of the indie foundries, and the promotion of these new typefaces is not nearly as good as Veer or Fontshop. While having thousands of old fonts to milk is by no means a bad business model, it is not one that can grow enough to justify investing in the company.

I think they are interested in developing new type. But, overall they have SO MUCH type in their library now it is going to take a lot more than a few email blasts to make some noise about the new type. Carl Crossgrove is proof that they are interested in creating new type. (To mention only one person.)

They need a good dusting off. So many people still love the old classics which they have, me included, it is unfair to say they aren’t worth investing in.

A minor correction: Carl Crossgrove and Sebastian Lester are interested in creating new type. Monotype Imaging Holdings doesn’t give a hoot.