Typophile

Typeface quandary

cransom

I need help identifying the typeface of the corporate logo our company uses. No one from our marketing communicaotins group knows the typeface or who developed it. It’s been in use for over 20 years and it may well have been custom designed - but no one knows.

The company is Medtox Labs - www.medtox.com and our logo is posted their in several places.

Can any of you help?

cransom@medtox.com

It’s kind of like Peignot, only more softer and more cuddly.

“No one from our marketing communicaotins group knows the typeface or who developed it. It’s been in use for over 20 years and it may well have been custom designed - but no one knows.”

Maybe it’s time to think about getting an update done to your brand identity?

It probably is indeed custom. I don’t think you’ll get any closer than Carl’s suggestion.

I’ll pass that on, thanks.

Maybe it’s time to think about getting an update done to your brand identity?

Just wait a bit longer and it’ll be back in fashion.

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