Or a Didot, perhaps the HTF version

http://www.typography.com/catalog/didot/index.html

I was thinking Didot. but It's sure not the Linotype Didot...
Ya HTF it has to be. the serifs are a lot shaper and thinner strokes. Wish i could see the HTF numbers. I could tell more by the 2.

thanks
sf

You can do a "test drive" on their site. I just did and I think it's a match.

I was looking for that test drive!

Bingo! Thank you patty.

*Edited for idiocy*
There's nothing out there just like *HFJ Didot* in terms of contrast and those beautiful s-curves, but some cousins include Linotype Gianotten Light, Paratype Bodoni, Andrade, and for the numbers Bodoni Classic Bold Swashes by Wiescher Design.

Obviously, I had a nice tour of type looking for this one, but when I found it and refreshed, the answer was there. At least I have some more knowledge of this little corner of the world.

Horton
Founder, This Day in Type

I'd agree that it is HFJ Didot. But they changed the hyphen.

Thanks everyone. That HFJ didot is one dam fine face! I think my Bauer Bodoni going to get jealous.
and thanks for the alternatives.

sf