Typophile

(x) Big Love "Monday Monday" image spot - Avenir {Marc O}

Mike

Hey Folks,

Losing my edge:

http://www.hbo.com/biglove/video/index.html

Monday Monday promo video... Typeface ID?

It looks so much like Frutiger, but it isn't. "Pack up the Wives," looks almost like Futura. The "c" terminal edges are canted inward and the "a" and "e" are a strange match to the rest of the characters I think.

Lost...

-mike

Bye the bye, I am *assuming* that the "BIG LOVE" typeface is the same one... could that be an error?

I believe both the show's title and the promo in question are set in Adrian Frutiger's Avenir, which he (or someone) once described as "a better Futura." So you spotted the correct influences, even if the name of the font itself eluded you... ;)

Thanks very much!

-mike

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