I feel most people will read, “SIVE BY SIVE.” Plus, this solution is not unique. We’ve all seen it before: 3hree, SE7EN, etc. Using numerals in place of the first letter of the word doesn’t necessarily say anything about your design company. At least nothing which I can discern.

I also see your choice of typeface as somewhat tech-inspired. I don’t quite get “firm in tradition,” especially since the mark is less than perfectly readable. The weight of the face seems a bit weak to be considered firm in tradition.

This is only one opinion and I’m trying only to be helpful so please consider my remarks as food for thought. Somebody else may come along and say you’re spot-on.

I agree it reads “SIVE BY SIVE”... And font choice makes it look more like a design company for digital media. If the “design” would be green I would say: “ok this is air traffic control company.”

Just an idea: why not play with type. If “five by five” is “loud and clear”, then make type say that. Emphasize LOUD and polish/sharpen the CLEAR. You can add design underneath or sideways as it’s now (great solution for different brands to change “design” to brand names, but you’re not having products to use that), because it’s just an addition to the primary jargon saying.

Well it’s hardly ’loud’ or ’clear’. And it doesn’t really appear ’firm in tradition’ of any kind.

The vertical line has no connection to the matrix that forms the letters.

Maybe add a corpse. The military like those :-/

Hey Terrance,

If anything, the font choice reminds me of stitches on a cotton material, not very design or military in my opinion. Also, why don’t you explore the use of the numbers a little more? The 7-eleven logo and 24seven spring to mind. A mix of numerals and text...

Good luck and looking forward to any other ideas you come up with.

What about a logotype that read...

[5X5]

...with or without the square brackets and possibly in a stencil font. The stencil font route may be too predictable though.

Then back it up with the company name in full and set in a clear and simple font where necessary.

What about a 5 by 5 Katyousha battery?
Oooops, wrong army.

hhp

Thank You all for the feedback. I appreciate your advice and guidance. I’ll go back to the “drawing board”, and post my revisions.

Thank You all for the feedback. I appreciate your advice and guidance. I’ll go back to the “drawing board”, and post my revisions.

cool. looking forward to it.

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Paul Ducco
Graphic Design Melbourne