Agency Logo Hell(p) — Typophile archive

Walkman123z7 June 2007 · 11:29

I recently grew from a freelance ad art director to a real agency. I’m in the midst of reworking an old identity and the logo is giving me fits. One of those things where I’ve been at it so long I can’t think straight about it anymore.

Here are some of the things going on:

1. Since the same is a bit odd, I wanted to go with a simple type-only logo.
2. I wanted to increase the readability of the name by visually separating “Eureka” from “ville”.

I’m down to these. Some I like, some I’m not sure about. I’d like your comments and thoughts. Don’t be kind, if they suck, let me know (I have not kerned these yet).

Group A

Group B

Group C

Group D

zvs7 June 2007 · 12:11

I think 11 (at least that sort of direction) is the best. It definately seems to hit on all levels you were aiming for. Having “eureka” slightly higher also is a nice play on the word and emotion usually associated with it. However, splitting the bottom copy “advertising & design” creates an easy feeling being split like that (and it doesn’t help that I can’t think of anything right now to suggest about that.

I also like some of the t