Typophile

mixing two sans serifs legit?

mikeb7

hi guys! I've designed a logo for a client and chose the typeface "Dax Condensed". However, he desperately wants to use "Myriad pro" as his corporate font for writing letters etc. etc.
would that be legit? mixing two sans serif fonts?

cheers mike

You can mix two sans serifs successfully. Myriad pro is a good innocuous sans compared with Dax, I'd guess -- without seeing it -- that it would work ... Depending upon how you use both.

hmm... i don't think there's enough contrast between dax and myriad. Like Miss Tiffany said, though, if you can figure out a way to really set them apart, it may work. Can't you convince the client to consider Dax Light as their corporate font?

I’d always thought that was something to be avoided but in his book “The Typographic Grid” Hans Rudolf Bosshard sets his headings in Akzidenz with everything else in Meta Plus Medium and it works beautifully…

@sihep
Wow, thanks for the example!

> I’d always thought that was something to be avoided ...
Yes, and for a reason.
> ...and it works beautifully...
No, It doesn’t. IMO.

I don't think that there's anything wrong with mixing sans serif faces per se. Probably the more important issue is using Myriad Pro for body text. (I'm thinking specifically of Wheildon's research.)

Tyler

The catch with using them together is to make sure that they aren’t used in remotely similar weights or sizes anywhere near each other. Mixing sans fonts (or some serifs) becomes a problem when the two fonts look mostly, but not entirely alike, generating a sort of visual dissonance for the reader.

jpad-
my point exactly. i happen to think that dax and myriad have a very similar character to their stroke weights and inflection. it's all about contrast.
Myriad

Dax Condensed

the client would almost be better off chosing a serif for their corporate correspondence font.

thanks a lot for the help guys.. so as far as I can see from your posts the best option would be to keep the dax (mybe in some other weights) as corporate font and if not then a serif font. right?

cheers mike

It isn’t mixing the two if one is a logo and the other is a corporate font, it would be a rare corporate ID that places the logo and corporate font that close together, a lot of this depends on what relationship the two will have to each other so maybe you could show us.

Tim

The problem with Chuck's example is that, I assume, they won't be used at those sizes.

hi again!
this would be the logo just in case anybody wonders. it's for a PR freelancer. the corporate font whichever it may be will be used on business cards and other stationery.

I would try another quote mark. In fact, having a logo with two quotes, as I do, now seems greedy, do you want to borrow one?

Depending on circumstances I would imagine that using Dax for business card, letterhead and comp slip, with generous space the actual letter could still be in Myriad.

Tim

thanks tim.. great help as always :)

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