Typophile

(x) Sprinkles Cupcakes logo and body type - some alternatives, Helvetica {Mike Y, Stephen}

izzyce

Hi all-
I have "lurked" on this board for a long time. You are all so knowledgeable!

I was wondering if you have any feedback on this logo for Sprinkles Cupcakes. It looks like it was a font that was just created, but I thought some of you might know if it was based on an actual font.

I'd love to know your thoughts.
Isabella

Isabella, it's very hard to know whether something 'script' is a font, or hand-drawn, unless there are enough letters to see some duplicates. Even then, it can be hard to be sure, because with OpenType fonts it is possible to have alternate characters and ligatures that vary the letters. Offhand I do not recognize this, although I know there are a number of Casual or Everyday Handwriting fonts that may be similar.

If you look at the Casual Flowing Scripts in Part 7 of the Script Font ID Guide you will see a large selection of this category of script. The other part of the Guide is Part 9, Everyday Handwriting. You may find this font, or something similar to it. Then use the Script Font Reference List to see where it comes from.

- Mike Yanega

I recommend Handsome Pro which can achieve a natural flowing look using the OpenType features that Mike mentions.

Handsome is a great suggestion. Thanks so much. I am also trying to identify the body copy font...


You guys are so helpful!

That's just Helvetica.

- Lex

Nope... it's not. Look at the apostrophe.

It might be if you used the right character for the apostrophe, instead of the foot mark (') -- "Option-Shift-]" gives (’) on a Mac, for example.

- Mike Yanega

It looks more rounded to me... but maybe I'm incorrect. More like a Gothic font. But I could be wrong and looking foolish :)

It might be easier to tell if you had some other letters, like a G, M and R. These would separate some of the possibilities out, but I agree that Helvetica looks consistent with your sample. So would Arial, I think, but those upper case letters would separate them.

- Mike Yanega

It's almost certainly Helvetica. Keep in mind that a font at this size can look very different (as the 'e's are here) depending on the antialiasing technique.

What do you mean by the terms "rounded" and "Gothic"?

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