Bodoni and Didot fonts were incredibly popular for business use in the mid 1980s to early 1990s. Unless you’re doing fashion work, where a Didot or Bodoni can still work, a Bodoni identity is going to look very, very dated.

Your other choices-Ziggurat and Souvenir—also speak much more to the past than to the present. What sort of company is this that you feel it needs to have an identity with a period look?

"Dated" is probably just the handiest term they could think of - even if it's not totally accurate there's something to it: Bodoni looks like some regal gandfather, aloof and old. In fact it's almost dead. As G W Ovink put it: "Bodoni is an admirable letter for a death notice!"

Didot will have the same problem.

Souvenir is just retarded looking.

I might recommend Mrs Eaves, as long as you won't be using it for anything over a line here and there, since it needs manual [re]spacing to look decent. Or you could try a Baskerville. Or maybe The Foundry's Wilson.

hhp

This is a fashion shoe company.

Although i was trying to target them towards more high fashion, they want a more friendly look and feel.

hmm, mrs eaves, is too elegant, im trying to find prehaps a more obscure, solid round serif font..

They want people to think their shoes are comfortable. So Bodoni is out.

You might narrow your search down to fonts that set wide.

hhp

oh hurant, its like you are reading the breif.. yes comfortable is a key element.. ut any other suggestions by anyone would really help.