Hello,
I’m just getting started on redesigning a university’s research and arts magazine. Wide variety of readers, from young adults to old folks. I want the new look to be contemporary, sophisticated, unique. We’ve been using mainly Janson and Univers since the magazine’s introduction about a decade ago.
A few fonts that I’m taking a closer look at:
Serifs: Whitman, Kingfisher
Sans: Bliss, Apex new, Klavika
Whatever sans we go with will need to be a fairly extensive family.
Any suggestions on either serif or sans serifs? Or combinations?
Thanks!
Also, out of curiousity, does anyone know a ballpark figure for what custom faces cost? Probably out of our league, budget-wise, but I didn’t see any info on Hoefler’s site.


